Steve Keifer

December 23, 2009 · Posted in Speaker Bios 

Keifer_SteveSteve Keifer
Vice President, Industry and Product Marketing, GXS

Steve has responsibility for marketing and positioning the entire GXS product line ranging from B2B e-commerce outsourcing solutions to software-as-a-service supply chain applications. In addition, Steve leads the strategy and marketing for GXS’ vertical industry programs.

In the retail sector, Steve has spearheaded marketing efforts for GXS’ data synchronization services. In the high tech sector, he has driven programs to target the fast growing Chinese market with B2B e-commerce solutions. Most recently, Steve led the development of GXS financial services strategy, launching several solutions for supply chain finance and cash management.

Steve maintains a popular blog entitled EDInomics (http://blogs.gxs.com/keifers) in which he discusses news, trends and strategies for B2B e-Commerce.

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