Program

Produced by the Consumer Electronics Supply Chain Academy and MESA

Click image for the Official Program

Final Program

8:30 – 8:35 a.m
Welcome Address
Devendra Mishra, Conference Chairman and Chief Strategist, MESA

8:35 – 9:15 a.m.
CESCA Executives Summit: Coming To The Rescue in Tough Economic Times!
The challenges and solutions faced by the Consumer Electronics and High-tech industry during the current economic times will be addressed in the context of cash crunch and limited credit availability, consumer behavioral changes and instability of trading partners.
Moderator: Paul Brody, Global Lead, Electronics Industry Strategy Practice, IBM Global Business Services
Panelists:
Bruce Anderson, General Manager, Global Electronic Industries, IBM
Raul Corella, Vice President Global Supply Chain and Operations, Monster Cable Products
Nick Delany, President, VTech Communications
Mark Payne, Vice President, Operations, Linksys (division of Cisco)
Yuka Yu, Vice President, Global Supply Chain Operations, Sony Electronics

9:15 – 10 a.m.
Do You Think Your Supply Chain Is Producing The Profit You Expected?
Supply chain excellence strives to shorten lead times, create greater flexibility in the process, increase reaction to demand signals, and add to the bottom line. However, at the end of the year, many world class companies discover severe cash leakage, longer cash to cash cycles, and poorer service to their customers, and drops in profitability.
Moderator: Michael Aguilar, CEO, Intrepid Consulting
Tony Gorski, Chief Executive Officer, Demand Point
LeRoy Nelson, Global Program Director, Leupold Inc.

SESSION I: Your Supply Chain Doesn’t End at the Cash Register

10 – 10:30 a.m.
In today’s “Content Economy” CE companies are connecting ongoing customer care to the value add of providing premium content directly to their purchased device. This fundamental shift in the idea of where the transaction ends requires an integrated approach between CE manufacturers, constant aggregators and content holders to service these valuable customer relationships through web-integrated devices.
Introduction: Juan Reyes, Technical Director, BluFocus

Presentation: Jim Bottoms, Managing Director Corporate Development, Futuresource Consulting

10:30 – 11 a.m.
Networking Break

SESSION II: The Art and Science of Collaborative Planning and Forecasting

11:00 – 11:15 a.m.
As CE companies attempt to prevent margin erosion, managing the presence and reacting at the retail store is turning out to be a potent weapon. How can planning at a store level be a tool to shaping inventory demand? Learn about companies who use unique delivery methodologies to leap-frog the traditional retailer relationships by leveraging store level analytics and decision analysis.
Prakash Arunkundrum, Program Director, Process Consulting, i2 Technologies

11:15 a.m. – 12 p.m.
Workshop Panel Discussion
sponsored by
The current recession has caused retailers to reduce their inventories, while they’re driving price-sensitive promotions and accelerating sell-off of excess inventories. Solutions from this panel will focus on handling these volatile and unpredictable conditions through collaborative planning, forecasting, replenishment and demand shaping — all based on monitoring closely consumer purchasing demand.

Moderator:
Guy Yehiav, Vice President of Value Chain Planning, Oracle

Panelists:
Raul Corella, Vice President Global Supply Chain and Operations, Monster Cable Products
Martha Doolittle, IT Manager, Integrated Supply Chain, Kodak
Eric Frankenburg, Director, Sales and Operations Planning, Consumer Products Group, Cisco
Kai Hypko, Senior Director Global Supply Chain, Plantronics
Karen LaBombarda, Director, TMG Associates
Wes Olsen, Managing Director – Manufacturing US/CANADA, Cisco
Avi Sokol, Vice President, Global IT, Zoran

SESSION III: Uncovering the Mystery of the Dreaded Stock Out

Sponsored by
12– 1 p.m.
The retailer loses sales, the manufacturer loses re-orders and the consumer loses out entirely if a product is out of stock. Balancing inventory in a multi-tier infrastructure of retail stores, DCs and Manufacturer’s DC represents an optimization challenge. Solutions will be discussed to improve allocation of goods shipped by the supplier to the retailer’s DCs and then to their individual stores. Visibility of inventory at all nodes of the supply chain and frequent sharing of POS data is a quick win for all parties.
Introduction: Greg Moore, Solution Director, Demand and Supply Chain Center of Expertise, Teradata

Moderator:
Cheryl Wiebe, Consulting Partner, National Media, Entertainment & eBiz Practice, Teradata

Panelists:
Ron Lund, Chief Executive Officer, SilkRoute Global
Mark Payne, Vice President, Operations, Linksys (a division of Cisco)
Jack Watson, Director, Global Channel Planning, Dell

1 – 1:45 p.m.
Networking Luncheon

SESSION IV: The Information Supply Chain: Keeping All Partners on the Same Page

1:45 – 2:15 p.m.
Social Networking Technology Serves Dealers Though Collaboration

Pioneer Electronics has deployed technologies of instant messaging, social networks, blogging and wikis to build a vibrant online community of 4,000-dealer network across the United States to sell car audio, navigation devices and accessories. In addition, they share knowledge, take training, promote their stores, provide installation information, and build allegiance to the brand. Dubbed Mobile Electronics Live, the challenge of channel communication has been met by the strategic utilization of a creative studio and a technology solution provider.

Panelists:
Chris Kehring, Marketing Communications Manager, Pioneer Electronics
Jeremy Schoales, Senior Marketing Specialist, Pioneer Electronics (USA) Inc.

2: 15 – 3 p.m
Workshop Panel Discussion
A clear flow of information amongst B2B partners will be discussed, using new Web 2.0 tools, to decrease information overload and enable better customer service. Ways to share information with more timely and accurate data exchange, data synchronization and master data management will be presented to help participants make better informed retail inventory management decisions.

Moderator:
Russ Pearlman, Principal, Media & Entertainment Group, Capgemini

Panelists:
Oded Haner, Chief Information Officer, Monster Cable Products
Steve Keifer, Vice President, Industry and Product Marketing, GXS
Drew Martin, Senior Vice President and Chief Information Officer, Sony Electronics
Sanjay Ravi, MD, Worldwide High Tech and Electronics Industry, Microsoft
Joe Zenobio, Senior Vice President and Chief Product & Solutions Officer, GS1

3 – 3:30 p.m.
Networking Break

SESSION V: Bridging The Digital Divide: Consumer Electronics and Hollywood

3:30 – 4 p.m.
The Synergies and Convergence of Software and Hardware Supply Chains To Deliver Entertainment
In today’s on-demand world, consumer electronics manufacturers are faced with two major challenges to supply chain management: shorter and shorter product lifecycles and continuously expanding alternate delivery channels. Whether through daily tracking and vendor-managed replenishment of DVD titles, collaborative forecasting at the retail store level, or coordinated product launches, companies must be responsive to customer demand like never before. Discover what a TV supply chain and Entertainment supply chain have in common and where they differ.
Yuka Yu, VP, Global Supply Chain Operations, Sony Electronics

4 – 4:45 p.m.
Workshop Panel Discussion
Convergence is real for today’s hardware manufacturer who needs to ride the wave of consumer content demand while managing their product inventory and overall mix. Experts will address hardware and software driving web-enabled devices and business models – and what they mean to the CE supply chain.

Moderator:
C. J. Wehlage, Vice President Supply Chain Systems, Sony Electronics

Panelists:
Don Eklund, Executive Vice President, Advanced Technologies, Sony Pictures Home Entertainment
Margaret Kairis, Director, Customer Supply Chain Operations Retail, Sony Electronics
Adam Lesh, Chief Technology Officer, Testronic Laboratories
Thomas Moran, Senior Director, Media & Entertainment Market, Savvis
Yuka Yu, Vice President, Global Supply Chain Operations, Sony Electronics

SESSION VI: How to Take the Risk out of Inventory and Cash Management

4:45 – 5:30 p.m.
Workshop Panel Discussion

Retailers’ capital liquidity has led to a reduction in new product launch quantities, more frequent replenishment, accelerated product returns, rationalization of SKUs and increased demand for MDF to promote sales. Strategies will be discussed for the new norm of capital constraint.

Moderator:
Leo Lin, Chief Financial Officer, Monster Cable Products
Panelists:
John Brockwell, Vice President, J. P. Morgan Trade Management Consulting
Judy Love, Executive Vice President, Comerica Bank

5:30 – 6:30 p.m.
Cocktail Reception